{"id":29603,"date":"2019-10-26T12:19:23","date_gmt":"2019-10-26T10:19:23","guid":{"rendered":"https:\/\/www.wondercrow.ch\/?p=29603"},"modified":"2026-09-21T07:36:30","modified_gmt":"2026-09-21T05:36:30","slug":"online-marketplace-and-platform-for-craft-breweries","status":"publish","type":"post","link":"https:\/\/www.wondercrow.ch\/en\/online-marketplace-and-platform-for-craft-breweries\/","title":{"rendered":"Online Marketplace For Craft Breweries"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--default\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-29609 size-full\" src=\"https:\/\/www.wondercrow.ch\/wp-content\/uploads\/2019\/12\/craft-beer-brewery-900x600.jpg\" alt=\"Craft Beer Brauerei\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.wondercrow.ch\/wp-content\/uploads\/2019\/12\/craft-beer-brewery-900x600.jpg 900w, https:\/\/www.wondercrow.ch\/wp-content\/uploads\/2019\/12\/craft-beer-brewery-900x600-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/p>\n<p><strong>Initial Situation<\/strong><span style=\"font-size: 14px;\">\u00a0<\/span><\/p>\n<p>Consumers in the industrialised countries increasingly look for sustainable authentic local products. This is especially reflected in a continuing trend for craft beer.\u00a0Every year, over 100 new breweries are founded in Switzerland and the consumption of craft beer is growing at an over-proportional rate.<\/p>\n<p>The resulting market is very fragmented. Most craft breweries are only established very locally. With the Swiss Brew platform (<a href=\"http:\/\/www.swissbrew.ch\">www.swissbrew.ch<\/a>) we want to enable ambitious breweries to expand their range of activities throughout Switzerland and benefit from synergies.<\/p>\n<p><b>Successes<\/b><\/p>\n<p>The idea has met with great interest. After only half a year, we were able to go live with the first version of the platform and five craft breweries to gain first experiences.<\/p>\n<p><strong>Activities<\/strong><\/p>\n<p>As initiators of the platform and product owners we:<\/p>\n<ul>\n<li>Set up the strategic concept and the business case including market analysis.<\/li>\n<li>Gathered the needs of the craft breweries and the customers and tested them with a prototype. During this phase, we contacted more than one hundred craft breweries.<\/li>\n<li>Developed the platform.<\/li>\n<li>Set up the general terms and conditions, data privacy policies and vendor contracts.<\/li>\n<li>Established a strategic partnership with a logistics platform.<\/li>\n<li>Created a marketing concept.<\/li>\n<li>Developed an onboarding set for the breweries (including a pricing tool).<\/li>\n<li>Established a company to operate and develop the platform.<\/li>\n<li>Registered a trademark.<\/li>\n<\/ul>\n<p><strong>Keywords<\/strong><\/p>\n<ul>\n<li>Plattform Economy<\/li>\n<li>B2B Online Marketplace<\/li>\n<li>Craft Beer<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":29610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[277,278],"class_list":["post-29603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-craft-beer-2","tag-online-marketplace-2"],"_links":{"self":[{"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/posts\/29603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/comments?post=29603"}],"version-history":[{"count":22,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/posts\/29603\/revisions"}],"predecessor-version":[{"id":30363,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/posts\/29603\/revisions\/30363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/media\/29610"}],"wp:attachment":[{"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/media?parent=29603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/categories?post=29603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wondercrow.ch\/en\/wp-json\/wp\/v2\/tags?post=29603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}